It’s been a relatively short but hard march for Tata Motors in the car business. At times the learning curve has been steep and progress has been slow. But of late things are looking up and every car Tata has launched in recent years has been a significant step forward. The Vista, launched just a year ago, was a quantum improvement over any other car Tata ever made. That makes it a good starting point for the Indigo Manza, the saloon version built on the same platform. With its Fiat power train, massive cabin space and typically aggressive Tata pricing, the Manza has a lot going for it. But for it to succeed, the car has to do much more and not just quantitatively. Saloon buyers are more demanding than those happy with hatchbacks. Comfort, quality, performance and features are important in this segment to take on champs like the Swift Dzire. So just how compelling is the new and fully-loaded Tata saloon? Read more »
Jaguar-Land Rover hangs like a millstone around Tata Motor’s neck. The balance sheets of these British brands are awash with red ink and with no financial help form the British government forthcoming, the Tata Group may have to sell its family jewels to bail out what it saw as a prized piece of the industry not even a year ago. With domestic sales having gone pear-shaped, Tata Motor could well do without the gigantic drag of jaguar-Land Rover. However, as they say, hindsight is 20/20 vision and not many could have imagined this unprecedented meltdown of economies that is crippling the world. This global recession has even caught out Ratan Tata, a visionary who always dared to dream and usually came out the better for it. So what made Tata pay US$ 2.3 billion to previous owner Ford, for these two icons which may be worth half that amount days? Global ambition, the chance to catapult Tata motors onto the world stage and the opportunity to own two icons of the automotive world are the obvious reasons. But the less obvious ones are those that the outside world wasn’t privy to at the time of sale.
What tempted Tata (and early bidder Mahindra too) was a raft of exciting models Ford spend many years and billions developing, which were reaching fruitions. These models had the potential to change the company’s tumultuous history and put it on the road to prosperity. Read more »
New interiors, fresher looks, more power and an automatic gearbox for the Hyundai Sonata should always have been?
The name should have been Hyundai Sonata Evolve, because an evolution of the Embera is what this car is. The suspension, chassis and the seats are identical to the Embera and while the engine are the same, they get bit more power. The main changes to the Sonata Transform (the Embera name has been discontinued) are the ones that address the weaknesses of the earlier car, namely, the interiors. To complete the update, Hyundai has given the Sonata a nip and truck of the exteriors as well.
You’ll recognise it for a Sonata, but you’ll notice it has bigger headlamps, a bigger front grille, a new chin and new alloys. The sides and the rear look the same though. These changes have made the Sonata look a bit more grown up. Read more »
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